THINGS DO NOT EXIST BY THEMSELVES, BUT BECAUSE OF THE LANGUAGES WITH WHICH WE DESCRIBE THEM.

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WHO WE ARE

We are a boutique consultancy with more than 40 years of experience in Latin America.

We bring creativity and innovation to every stage of the project, with a careful and in-depth look at people and culture. We detect the trends that shape the pulse of society and reveal clues to the future.

WHAT WE DO

We explore the trends that are reshaping culture—its changes, disruptions, and innovations.

We design tailored methodologies to generate clear, actionable, and meaningful insights.

We seek the new, the bold, and the disruptive forces shaping tomorrow’s culture.

WE INVESTIGATE

Design
Communications
New Product Development
Products
Launches
Brand Elasticity Studies
In-depth Studies
for SMEs:
How to Boost Your Market.

HOW WE WORK

Qualitative Studies

We design customized research approaches—focus groups, mini-groups, online communities, IDIs—revealing the stories, emotions, and motivations that numbers alone can’t capture.

Ethnographic Studies

They give us direct access to people—their daily lives, habits, and the unspoken truths that go beyond words. We observe, immerse, and uncover what truly shapes experience.

social media analysis

To address communication strategies and adjust messages to the target.

Creative Workshops

A key and dynamic tool for generating new products, ideas, services.

We operate across Latin America, with dedicated local teams in every country.

CASES

WE EXPLORE TOPICS THAT IMPACT THE CULTURE AND HABITS OF THE POPULATION:
We helped a sportswear brand understand the needs of teenagers when choosing clothing.
We helped the leading soft drink brand understand online grocery shopping.
User Experience for the largest online car sales brand.
GEN X: alcohol consumption, nightlife and meeting peers.
Food trends in Argentina and Mexico.

TEAM

Graduate in Psychology from the University of Buenos Aires, Argentina.
With over 40 years of experience researching the world of consumers, brands, and markets.
She has worked in various categories.
Unilever-accredited moderator.

Bachelor of Arts from the University of Buenos Aires, Argentina.
She specialized in qualitative techniques.
She has been a Project Director for over 10 years.
She is currently pursuing a Master’s degree in Discourse Analysis at the University of Buenos Aires.

Bachelor of Arts from the University of Buenos Aires, Argentina.
She specialized in qualitative techniques.
She has been a Project Director for over 10 years.
She is currently pursuing a Master’s degree in Discourse Analysis at the University of Buenos Aires.

CLIENTS

CONTACT

+54 9 1144 996162

Cuba 2770 – CABA, Argentina

 

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